Thirty years of B2B commercial leadership — not consulting from the sidelines. I help organizations move from feature-based pitches to value-driven growth that sticks.
They sell features when customers buy outcomes. They discount when they should differentiate. These aren't talent problems — they are strategy and capability gaps that are fixable.
"From France's first performance-based value contract to growing a global segment into a ~1 BSEK business — I have been accountable for the results, not just the advice."
After 30 years at SKF — 15 of which in senior international leadership across Asia-Pacific, Europe, and global markets — I launched an independent advisory practice to transfer what I have actually built into other organisations. No generic frameworks. No recycled slide decks. Practical methodology drawn from real commercial accountability.
Strategic advisory for B2B commercial leaders — practical execution from day one, not six months of discovery.
Defining and executing commercial strategies that connect customer value to revenue growth — across segments, geographies, and channels.
Moving sales and marketing from product-led to outcome-led — building the skills, tools, and habits that make the shift permanent.
Creating a shared commercial language so both functions generate and convert demand around customer value — not internal metrics.
Developing differentiated value propositions that resonate with customer priorities — not product specifications.
Building the tools, frameworks, and coaching programs that equip sales teams to compete and win on value rather than price.
One-to-one advisory for commercial leaders navigating transformation, market entry, or organisational alignment challenges.
Every engagement begins with an honest conversation about your challenges and ambitions. No pitch. No obligation. No lengthy proposals. We talk, understand what matters, and define together what makes sense.
Available face-to-face, virtually (Teams / Zoom), or hybrid · Europe & internationally
Every successful transformation begins with an honest exchange. No pitch, no obligation — just a conversation about your commercial challenges and ambitions.
"I believe every organisation already has untapped value. The question is whether it is clearly understood, effectively communicated, and consistently delivered."Connect on LinkedIn
📍 Strasbourg, France · Available across Europe & internationally
Your contact details are used solely to respond to your message and are never shared with third parties.
🔒 Your information is kept strictly confidential and used only to respond to your enquiry.
Thank you for reaching out. I will get back to you within 1–2 business days.